The Ultimate Goal and Purpose of Credibility Books
The primary purpose of a Credibility Book is for professionals to build authority and position themselves as an expert in their field.
They are NOT designed to make you tons of money by the sale of books alone. For 99% of authors who want to make money by just selling their book, it doesn't happen! I could go on and on explaining why this but look around. Find me an author that has made a significant income from just their book sales and I'll show you 1,000 authors who has sold less than 100 copies of their book.
So you're probably asking yourself, "why bother publishing a book"?
Simply put there are many reasons for having a published book. Much more so than the pennies you'll make selling individual copies.
The biggest one is to help pre-sell your high-ticket backend products and services.
For example, if you're a business growth consultant you probably have services you offer for a very large fee. You can use your Credibility Book as an easy, fool-proof way to build instant authority and get into companies that would otherwise prove difficult.
Imagine this scenario, there is a company that you've be dying to work with but everything you've tried has failed. You can't get in front of the decision maker. So you decide to buy him or her your own book off Amazon and send it to them as a gift with a card inside that says,
"Hi _____, read page xx. I'm confident this strategy can help _____. When you're done reading give me a call at ___-____-___ so we can discuss where your business is at and how I can help. Be well!"
Can you see what you just did? You bypassed any gatekeeper, got in front of your whale of a prospect and got his full attention!
IMPORTANT: to use Credibility Books to their maximum effectiveness you need to use them as a marketing, credibility and conversion tool. Not a revenue source.